ID Watchdog, Inc. (TSX.V:IDW) (OTCQX:IDWAF), provider of the most comprehensive identity theft protection and resolution services in the market today, announced a multi-faceted marketing agreement with the Amacore Group, Inc. (OTCBB:ACGI). Amacore is a leader in providing membership benefit programs, insurance products, and other innovative and high-quality solutions to individuals, families, small businesses and employer groups nationwide, with a customer base totaling more than 1 million members.
"Amacore is one of the most professional and well connected marketing partners we have ever come across"
Under the terms of the deal, Amacore is poised to integrate ID Watchdog's identity protection services into its existing suite of product offerings as well as implement a comprehensive direct marketing campaign featuring ID Watchdog. The marketing initiatives are expected to run the full spectrum of media coverage, including television, print, and radio marketing channels.
"Amacore is committed to offering innovative and valuable products which are well-matched to meet consumer's needs and demands, driven through professionally executed and highly effective customized marketing campaigns tailored to drive adoption of those offerings," said Amacore CEO Jay Shafer. "With identity theft once again named the fastest growing crime in America, consumer demand for identity theft solutions has never been higher and Amacore is excited to put our marketing efforts behind ID Watchdog's excellent service."
Founded in 1993, Amacore is a full service provider of benefits, services and programs to the direct marketing industry. Its clients are made up of mid to large organizations across the United States and around the world, including a number of fortune 500 companies. Amacore strives to provide meaningful experience for its marketing partners with the ability to support direct response methods like Direct Response TV, agent networks, telemarketing, and numerous online initiatives.
"Amacore is one of the most professional and well connected marketing partners we have ever come across," said Daniel Mohan, President and COO of ID Watchdog. "We believe that ID Watchdog can bring considerable value to Amacore's existing client base and that the combination of our innovative products and Amacore's marketing horsepower will drive considerable numbers of new customers to both companies."
Joint marketing efforts for the ID Watchdog program will begin on February 1, 2010 and are expected to ramp up steadily throughout the year.
Source: ID Watchdog, Inc.
No comments:
Post a Comment